Bio


Sweet electra’s debut album “Lying To Be Sweet,” released in 2002 by Nopal Beat and EMI Records, has earned international success with its blend of acid cabaret, deep house, and trip-hop beats with elements of jazz and bossa nova. The album is full of Mexican rhythms from the 1950’s, with lyrics in Portuguese, French, English, and Spanish. It was nominated for best New Alternative Artist for LBE Music Awards.


The group’s second album, “CAMA,” reveals a stronger indie-rock influence than their previous record. The album’s hit single, “Shadow,” is also part of the soundtrack of the Mexican film “Eros Una Vez María,” directed by Jesus Magaña. Giovanni Escalera of sweet electra also scored the film.


Sweet electra is just about ready to release their third album, “When We Abandoned Earth.” Nardiz and Giovanni have been crafting the songs for a year now—a year full of emotional, memorable experiences. The album is nostalgic. It's dramatic. It's spacey dreamy orchestral pop.


Relevant Performances:
  • El Balazo Art Gallery, 2008, San Francisco, CA
  • Festival Internacional de Cine, 2005, 2006, 2007, Guadalajara, Mexico
  • Festival de música electronica, 2006, Guadalajara, Mexico.
  • Zocalo de la Ciudad de México, Mexico City
  • Safari Sam´s, 2008, Los Angeles, CA
  • Plaza de la Liberación (466th Aniversary of the city), 2008 Guadalajara, Mexico
  • University Cultural Festival ITESO, 2008, Guadalajara, Mexico
  • Pianos, 2007, New York
  • Fontana´s (Nacotheque party) 2007 New York
  • Candestino, 2007, Boston
  • Lincoln Center’s Alfonso Cuaron tribute party, 2006, New York
  • SOB’s, 2006, New York
  • Joe’s Pub, 2006, New York
  • Galapagos Art Space, 2006 New York
  • Cumbre Tajin with Café Tacuba 2004, Veracruz, Mexico
  • Vive Latino Festival 2004, Mexico City
  • DJ MOTO Tour Motorola, 2004, Mexico
  • Joe’s Pub, 2004, New York
  • SPOT Magazine Release 2003, Madrid, Spain
Music Videos:
  • “Ser” from CAMA by Arnold Abadie, 2007
  • “Faraway” from CAMA by Vanessa Bárcenas, 2007
  • “Firefly” from LYING TO BE SWEET by Dogma and Studio Monitor, 2003
Book References:
  • Sonidos Urbanos (Maria Fernanda Olvera), 2007, Mexico City
    A new publication featuring the 150 coolest indie rock bands from Mexico.
  • Sonido y Danzas Urbanas (Antonio Garcia Medina), Guadalajara, Jal. Mexico
    A compilation of the most relevant artists from the state of Jalisco.
    More...
  • Escena (Lilián Bañuelos, Israel Martínez, Enrique Blanc, Priscila Tamariz), Guadalajara, Jal. Mexico
    A history of the electronic music scene in Mexico.
Discography:
  • LP Albums:
    Cama. Independent 2007
    Lying to be sweet. EMI music 2003
    Eros una vez María Soundtrack. Alliance México 2007
    When we abandoned Earth (NEW) 2009 Independent label
  • Remixed Albums:
    Firefly EP (remixes). EMI music.
    David Alvarado Firefly remix (Vinyl) Unique Distribution UK.
  • Compilations:
    Francezco Diaz “An exciting house mix for a lovely springwalk”. Cala D’ Hort , Sweden
    DJ Lani “ First class house Vol 2”. Gallo Rcds., South Africa
    Latin Lounge EMI Music, U.S.
    Acid Cabaret. EMI Capitol, Spain
    Ida y Vuelta. La Corporación Muzic. U.S. 2007 NEW RELEASE
PRESS REVIEWS

VANGUARDIA MEXICANA 2003
“From trip-hop to acid cabaret, everything fits in the musical spectrum of this group, which even dares to incorporate the sound of the violin into electronic music, giving it a unique texture and depth.”
(VICTOR RONQUILLO, Grupo Reforma, Mexico DF)

“Producer Giovanni Escalera’s signature sound of feminine voices singing in Spanish, Portuguese, French and English over electronic bass and beats makes for calmly intense music.”
(Enrique Blanc, La Banda Elastica, Los Angeles, CA.)

FAVORITES OF 2006
“I can imagine Giovanni Escalera as he pays close attention to the smallest of details even as he plays keyboards, guitar, and programming. Guest vocals by Ceci Bastida (Ex-Tijuana NO!), and Japanese singer Sakiko Yocko round up the album nicely and I think CAMA is a stylish electro-rock album for exuberant souls!”
(Oscar León Bernal, Music editor NYRemezcla, New York)

DEJAN LA ELECTRÓNICA 2006
“A Sweet Electra ya le tocó migrar de la música de laptop a la orgánica.
Giovanni Escalera transformó el proyecto de música electrónica que lanzó en 2002, con el sello Nopal Beat, en un combo de cinco músicos que se aleja del house de sus primeros años, y ahora coquetea con los instrumentos básicos del rock: guitarra, bajo, batería, voz y percusiones”.
(Omar Magaña, Periódico MURAL, Guadalajara, México.)

EL NUEVO MÉXICO: LO MÁS COOL DEL PAÍS AZTECA 2003“Desde Guadalajara, este sello es escaparate de un potente colectivo de grupos de música electrónica. Absorbidos por EMI, engloban a Sweet Electra, Fat Naked Lady…”(GQ Magazine, Madrid, España.)